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5-hour Energy
Last discussed Oct 4, 2026
A concentrated energy shot drink brand known for its small bottle format and afternoon energy positioning.
Recently discussed in
I Let Strangers Pitch Me Their Business Live
Chris Koerner · Oct 4, 2026
3 strangers showed us how they made $8M, $10M, & $40M/year
Nick Saltarelli · Aug 17, 2026
What creators say
Chris Koerner
mentioned
"So 5-hour Energy won because they took the energy drink and put it on the counter, not in the cooler. No competition on the counter, right?"
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Nick Saltarelli
mentioned
Praised: Methodical product positioning around a specific time of day
vs: Inspired Mid-Day Squares' afternoon market positioning
"Shout out to 5-hour Energy. I listened to the podcast on 5-hour Energy and he was so methodical about like I want my product to be what it is. And we were really seeing the big gap that the afternoon market's just as big as the morning breakfast m..."
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