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23 and Me
Direct-to-consumer genetic testing service that analyzes DNA and provides ancestry and health risk information.
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"if you have ever done 23 and me or some sort of direct to consumer genetics company you might have gotten like this is your genetic risk for Crohn's disease or this is your genetic risk for Parkinson's or Alzheimer's."
Attribution: Harden uses 23andMe as an example of direct-to-consumer genetic testing when discussing the complexity of returning genetic information to consumers.