1K Challenge
A lower-ticket program from Ali Abdaal's business that acts as an entry point into its higher-ticket offerings.
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"Last year in the summer of last year, we ran a thing called the 1K Challenge where we helped people make their first $1,000 online... It went remarkably well. We had like 1,300 people sign up."
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"Two main products, like our YouTuber Academy and our 1K Challenge... in particular the 1K Challenge has driven a lot of leads into our current high..."
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