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10 to 25

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A book about understanding and motivating people aged 10 to 25 years old.

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Alex mentioned
"We're made to read this like forced to read this book at Alpha called 10 to 25. It's a great book. It's all about how 10 to 25 year olds are motivated, what they're motivated by."

Attribution: Alex mentions this as required reading at Alpha School and calls it a 'great book'