The 5 Companies Apple Must Buy
Jason Calacanis and Stacy Salvi debate which five companies Apple should acquire, then Salvi discusses her UV-tracking wearable startup, The 90.
The gist
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Apple should buy companies that open new categories like robotics, cloud, or gaming rather than small technical teams, given its $5 trillion market cap.
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An AI voice acquisition like 11 Labs could fix Siri as voice becomes the main interface for in-car and hands-free use across Apple devices.
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Buying a tool like Perplexity would let Apple offer AI search on-device and reduce its dependence on Google's search deal.
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Salvi's UV pendant, The 90, costs $299 with no subscription and collects sunlight data tied to skin health, vitamin D, and circadian rhythms.
This Week in Startups uses it
"My Whoop doesn't record this, correct? So this is a unique device."
▶ Play at 31:3913 creators recommend it, including Ali Abdaal, Chris Williamson, and Jason Calacanis.
See all on the Whoop pageWhat they recommend · 1 pick
Whoop
Health & fitness
"My Whoop doesn't record this, correct? So this is a unique device."
Also mentioned
4:22
Disney
· "I'm going with Disney. Disney is a large company that if you were to have on your devices, every Disney..."
5:54
Sony
· "Sony, I'm picking Sony for number two. The big one here is the PlayStation. I think Apple immediately gets..."
6:44
Crunchyroll
· "Sony owns Crunchyroll, the number one anime owner and streaming system in the West. Imagine the power of..."
7:58
Boston Dynamics
· "I'm going to skate to where the puck is going, which is Boston Dynamics. Eventually Apple will have no..."
8:59
Perplexity
· "I'm going with Perplexity. Apple is in this amazing position of not being invested in just one model or one..."
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