Why Most Protests Fail ft. Erica Chenoweth | Prof G Conversation
Harvard researcher Erica Chenoweth joins Scott Galloway to explain why most nonviolent protests fail and what separates movements that actually force institutional change.
The gist
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Chenoweth says no nonviolent campaign that mobilized 3.5% of the population, about 12.25 million people, has ever failed, but scale alone is not enough.
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Winning defections from pillars of power like security forces, business elites, and political institutions is the hardest and most decisive step for any movement.
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An umbrella body that unites separate resistance groups under one strategy is key, as seen when South Korea's trade unions blocked a 2024 coup attempt.
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Chenoweth says the No Kings protests show strength on three of four success factors but need to shift toward electoral organizing and economic pressure to close the gap.
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