Why Most Protests Fail ft. Erica Chenoweth | Prof G Conversation

The Prof G Pod – Scott Galloway · · 42 min

Harvard researcher Erica Chenoweth joins Scott Galloway to explain why most nonviolent protests fail and what separates movements that actually force institutional change.

Watch the episode 42 min · YouTube

The gist

  1. Chenoweth says no nonviolent campaign that mobilized 3.5% of the population, about 12.25 million people, has ever failed, but scale alone is not enough.
  2. Winning defections from pillars of power like security forces, business elites, and political institutions is the hardest and most decisive step for any movement.

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