Why Microsoft Is Quietly Abandoning China | China Decode

The Prof G Pod – Scott Galloway · · 40 min

Scott Galloway, Ed Elson, Alice Han, and James Kynge examine Microsoft's quiet pullback from mainland China, covering piracy, cloud strategy, economic data, and extreme weather.

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The gist

  1. Microsoft never really won China: over 90% of Chinese PCs ran pirated software in the 1990s and 2000s, gutting any real revenue.
  2. The retreat is not a full exit. ByteDance and Tencent still use Microsoft Azure to reach Western AI models and run global operations.

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Also mentioned

1:50 Azure · "A small but important sliver of Microsoft remains in China. That's the ability to sell Azure cloud and AI..."
4:07 The China Dream · "There was an author Joe Studwell who wrote a wonderful book about this phenomenon just over 20 years ago."

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