The $6M Verdict That Could Kill Social Media

The gist

1. Attorney Mark Lanier won by using simple props and metaphors, like cupcakes versus tortillas, to make complex arguments feel clear to juries.
2. The case targets platform features like infinite scroll and algorithmic feeds, not user content, but rivals with the same features have repeatedly failed.
3. Sora launched with identical addictive design features and quickly shut down, suggesting weak content kills engagement no matter how the app is built.
4. If courts rule that these features are inherently harmful, platforms could face billions in class-action liability and experts say social media may not survive.