Cambridge AI Safety Plan, Instinct CEO on Invest Like the Best, Zuck Hires MongoDB CEO | Diet TBPN

TBPN · · 28 min

TBPN, John Coogan, and Jordi Hays discuss Instinct, a personal AI agent startup hitting $1B in transaction volume in six months, Cambridge's concrete AI safety plan, and Meta's new enterprise push.

Watch the episode 28 min · YouTube

The gist

  1. Instinct hit $1B in annualized transaction volume in about six months with zero marketing, growing 10% daily through user-shared screenshots.
  2. Binding a credit card or bank account to an AI agent drives 80% retention, suggesting users stick around when real friction is removed.

Also mentioned

6:36 Truth Social · "You could see Dario sign up for Truth Social."
14:29 Instinct · "1 billion a year in transaction volume, still invite only. Growing 10% a day. Spent zero dollars on..."
16:05 Claude · "On Instinct's own A/B test, it matches Opus 5 performance at a fraction of the cost."
16:29 Amazon · "Amazon is 15%. Apple is 30%. Noah's personal goal is to keep Instinct free for everyone for life."
17:22 Shopify · "Buying something on a Shopify store takes close to zero effort. The checkout is actually down to — if I..."
19:27 Stripe · "It took Stripe around 18 months to hit 1 billion of annualized transaction volume, although Stripe also..."

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