I sold my company
Pat Walls, founder of Starter Story, shares how he sold his company to HubSpot after nearly a decade, and the emotional complexity of letting go.
The gist
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Walls built Starter Story by working two hours every morning before his day job, watching revenue grow from zero through daily discipline.
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The freedom a business is built to create can slowly turn into a trap as it grows and takes over a founder's identity.
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When selling, Walls found that shared mission and values with the buyer mattered more than the financial terms of the deal.
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Compounding effort over many years, not a single lucky break, was what turned Starter Story into something worth acquiring.
What they recommend · 1 pick
Stripe
Finance & investing
"I kept coming back every single day refreshing Stripe, watching it go from zero to a couple hundred bucks."
Also mentioned
3:46
Starter Story
· "So, my name is Pat Walls and I work on starterstory.com."
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