I Make $150K/Month From 20 Apps
Katie Keith shares how she built a portfolio of 20 WordPress plugins and apps that collectively generate $1.8 million annually through a multi-product strategy. Rather than betting everything on a single product, Keith emphasizes organic idea generation from user feedback, cross-selling between related products, and the importance of shipping quickly—demonstrating how AI and modern tools make managing multiple software products more feasible than ever before.
Key takeaways
- • Start with one strong product in a familiar area, then let customer feedback and feature requests naturally inspire additional product ideas rather than pre-planning multiple launches.
- • Cross-promotion between related products is a key revenue multiplier—use email campaigns, in-app banners, bundle offers, and post-purchase discounts to sell complementary plugins to existing customers.
- • Most customer acquisition comes from organic search and SEO content; publish genuinely helpful tutorials and blog posts around your product's use case to rank highly and attract initial customers.
- • Build products with overlapping markets so you can leverage the same customer base; a portfolio strategy only works when products serve related needs rather than disparate audiences.
- • Launch sequentially, not simultaneously—give each product dedicated time for marketing and user feedback refinement rather than spreading resources too thin across multiple launches.
- • The modern tech stack for managing a multi-product business includes project management, automation, and e-commerce tools to handle licensing, delivery, and cross-selling at scale.
Recommendations (4)
"Easy Digital Downloads, which is the e-commerce software that we use to sell our plugins and sort out all the licensing and the download delivery and so on, which cost us about $300 a year."
Katie Keith · ▶ 12:55
Mentioned (1)
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