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The Remarkable Liquidity Of Financial Advisory Firms When Planning Retirement - Kitces & Carl Ep 188

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Kitces Ep guest
Carl Ep guest
Watch on YouTube firm valuation exit strategy internal succession planning mergers and acquisitions financial advisory business client retention practice management

Kitces and Carl explore the practical steps financial advisors should take over a 10-year runway to maximize firm valuation at exit, using an advisor named Cheryl's retirement planning question as a case study. The episode reveals that advisory firms are now remarkably liquid assets—a stark shift from the past—with 30-50 qualified buyers competing for every seller, meaning advisors can realistically expect an external sale in 6-12 months rather than spending a decade grooming an internal successor. The critical decision for sellers is whether they want their firm's legacy to continue (requiring early internal succession planning) or simply want maximum liquidity and payout (which the current market readily provides).

Key takeaways
  • Profitability and cash flow are the primary valuation levers buyers focus on, not revenue; solo practitioners should expect buyers to adjust profits downward by deducting a replacement advisor's salary, since founders typically don't account for their own compensation on the P&L.
  • The transition risk of client relationships is the second-most important factor—buyers need clear CRM documentation, client notes, and process systems to onboard new advisors, though they won't adopt your existing tech stack (they'll migrate to their own systems like Salesforce).
  • Internal succession planning must start years in advance (ideally at the 10-year mark) if you want your firm's culture and philosophy to survive; bringing in a successor too late (1-2 years before exit) means they'll likely reshape the firm to their own vision.
  • The valuation gap between internal and external sales is smaller than advisors think, especially if structured in tranches over time—an internal buyer's purchasing power is capped by the business's own cash flow, while external buyers can finance 6-9x profits at reasonable terms.
  • Valuations have proven resilient despite recent interest rate increases and market volatility; the fundamental math of an 8-10 year loan amortization on 7-9x EBITDA multiples still works for buyers, and firms remain highly profitable and transferable even in stressed scenarios.
  • Focus on what you control: maximize profits, document clients thoroughly, build repeatable processes, and clarify your exit vision early—whether those priorities should drive internal succession or external sale preparation.

Mentioned (5)

Redtail
Redtail "big firm buyers don't care how cool your super dialed in installation of Redtail or Wealthbox is" ▶ 17:08
Wealthbox "big firm buyers don't care how cool your super dialed in installation of Redtail or Wealthbox is" ▶ 17:08
Salesforce
Salesforce "they run Salesforce and they're putting you in Salesforce" ▶ 17:14
Black Diamond
Black Diamond "you use Black Diamond and they use Black Diamond, well, that'll be a little bit easier for them t..." ▶ 18:21
Orion
Orion "if you're on Black Diamond and they're on Orion, they're they're they're going to figure it out" ▶ 18:26