5 steps to generate consistent brand images with Midjourney
AI creative director Jamey Gannon walks through a five-step workflow for generating consistent, on-brand imagery using Midjourney and complementary tools. The episode demonstrates how to move beyond one-off AI-generated images to building cohesive visual brand systems that clients can understand and iterate on independently, fundamentally changing how creative directors monetize and deliver their services.
Key takeaways
- • Start by building a mood board in Pinterest or Cosmos that establishes the visual aesthetic you're targeting, then use style references (SRFs) within Midjourney to communicate that vibe more effectively than text prompts alone.
- • Personalization codes in Midjourney allow you to create custom aesthetic profiles by rating images, reducing the need for verbose prompting and ensuring consistency across generations.
- • Use image references strategically—cropping out dominant visual elements (like a bubble gum or green eyeshadow) can redirect the model away from overwhelming features toward your actual intent.
- • Simple, human-language prompts combined with references to famous publications (e.g., "Days editorial," "Vogue") or camera models act as semantic shortcuts that convey complex visual information without lengthy descriptions.
- • Deliver final brand packages to clients in Figma with the exact Midjourney setup (profiles, SRF codes, reference images, and key prompts) so they can regenerate and evolve the aesthetic independently, creating a service model that values upfront creative work over ongoing retainers.
- • Use Nano Banana as "AI Photoshop" to upscale, fix hands, replace objects, or enhance details in Midjourney outputs—it requires less prompting precision than Midjourney because it's a reasoning model that understands real-world concepts.
Recommendations (8)
"I have spent my 10 gajillion hours in Midjourney to figure out exactly what that is so you're not pulling your hair out prompting all day."
Jamey Gannon · ▶ 0:07
"Nano Banana literally is just Photoshop. That's exactly how you should think of it. You're just able to speak to Photoshop essentially for most people."
Jamey Gannon · ▶ 8:42
Mentioned (2)
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