The Practical Genius of Honda

Founders Podcast · · 48 min

The Founders Podcast examines Soichiro Honda, the engineer who built a global company by finding broken products, improving them obsessively, and refusing government protection in favor of pure quality.

Watch the episode 48 min · YouTube

The gist

  1. Honda's core method was to take an existing product, notice what was wrong with it, and keep improving it in a loop, a framework James Dyson later copied.
  2. Honda separated his R&D unit into its own company funded by a fixed percentage of sales so failure was built into the budget rather than punished.

Also mentioned

0:37 Honda: The Man and His Machines · "The book that I want to talk to you about today was written in 1975 and it was called Honda: The Man and..."
3:14 Honda Super Cub · "The Honda Super Cub has been in constant and uninterrupted production for over 60 years. They have sold..."

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