Writing Camp Q&A with Katie Parrott & Kate Lee

The gist

1. Keep a brand-level style guide for universal rules and separate ones for each distinct project or publication.
2. Edit AI-generated style guides to remove wrong assumptions and fix the order of information so the output stays consistent.
3. Use projects for broad, flexible work and skills for repeatable tasks like spotting AI tells or checking thesis statements.
4. Phrases like 'not X but Y' or 'in an increasingly competitive landscape' are AI tells that erode reader trust and need active removal.