The Dark Logic of LooksMaxxing - Dr Debra Soh

The gist

1. Looksmaxxing in men is mostly about impressing other men, not attracting women, who actually prefer slightly feminized faces over extreme jaw and brow work.
2. Young women under 30 are getting facelifts to appear in their mid-20s, even without visible aging, chasing a peak fertility look.
3. Soh says excessive cosmetic surgery in women can backfire by hiding the natural health and fertility cues men unconsciously find attractive.
4. Men may be projecting their own preferences onto women, but research suggests women prioritize wealth and status over hyper-masculine appearance.