Will Mayer

2 recommended products

Everything Will personally uses, recommends, or has created — plus things they don't recommend — sourced from their own show and appearances on other podcasts.

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Ranked by repeated personal use, excluding sponsorships.

TikTok Ads

Personal use in 1 episode

"The most important thing for me with specifically TikTok ads is creating content that feels native to TikTok. The thing I like about ads is that I can just make a few winning ads, throw them out, and basically live on them for the next four or five months. Once you find a winner, I just scale the spend by 20% every 3 days until eventually it caps out."

▶ 3:04

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The Lazy Method: How I Build $10K/Month Apps

Aug 12 · 3 recs

Ben Thompson Joins, 5.6 Sol Reactions, Coatue Bets Big on Blue Origin at $130B

Jul 08 · 1 rec

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Bilt Rewards mentions software

Mentioned in 1 episode

"We helped create a credit card company that is called Built Rewards. You might have heard of this guy Ankur Jain."

From: Ben Thompson Joins, 5.6 Sol Reactions, Coatue Bets Big on Blue Origin at $130B • ▶ 2:19:31 • Jul 8, 2026

2 recommended · 0 sponsored · 0 warned against · 0 episodes