Whit Lanier

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Everything Whit personally uses, recommends, or has created — plus things they don't recommend — sourced from their own show and appearances on other podcasts.

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Creating A (Compliant) Testimonial And Google Review Strategy, With Whit Lanier And Kent Keister

Oct 21

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"The very succinct idea is that Google favors Google content. So, if somebody is searching on Google and a business that would meet that search term has a lot of Google reviews, Google is going to give preferential treatment to those reviews."

From: Creating A (Compliant) Testimonial And Google Review Strategy, With Whit Lanier And Kent Keister • ▶ 16:01 • Oct 21, 2026

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