Jake Shimota

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Unit economics segmentation Finance & investing

Recommends it · 1 episode

"I think especially for someone getting started with paid ads, I think knowing the granular unit economics of what you're selling is really important... So I exported all my payments into a spreadsheet, separated them out by monthly and annual, and I found that my annual customers were really profitable... What I ended up doing was doubling my monthly price and keeping my annual price the same. And that's when growth really took off."

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Unit economics segmentation Recommends it "I think especially for someone getting started with paid ads, I think knowing the granular unit economics of what you're selling is really important... So I exported all my payments into a spreadsheet, separated them out by monthly and annual, and I found that my annual customers were really profitable... What I ended up doing was doubling my monthly price and keeping my annual price the same. And that's when growth really took off." Only Jake
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