Hector Serrano

Mentioned in 1 episode

"Let's say I follow George Heaton, who's the founder of Represent. He has like a clothing brand. And then there's another ad that I see for a clothing brand. I'm much more going to buy George's product because I know how he works."

Mentioned in 1 episode

"The actual production of the asset, whether it comes to the video, the design in Figma, the editing, the post production, it's all done by teams of a lot of humans."

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"Tobin did this a lot better at Polymarket. He cracked the code with organic UGC, not just doing very top of funnel concepts."

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"Before that he actually started Squid Haus, which is a clothing brand, and he grew it really fast through TikTok Shop. But there wasn't really a way to do the same thing on Meta."

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"Andromeda is super complex now. It'll scan your ad like five times over, it'll pull the transcript, it'll pull each frame out, it'll look at the text on screen."

Mentioned in 1 episode

"Before that he actually started Squid Haus, which is a clothing brand, and he grew it really fast through TikTok Shop."

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"Recently I think his agency got acquired by Physician's Choice for like $2 million and now he's in-house with them."

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"Have you read, what's it, Ego Is the Enemy? ... I was just wondering if you read it because I was interested in reading it. I was about to buy it."

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"Obviously Instinct is a good agent and everything, but I don't think for travel it's anywhere as fast."

Mentioned in 1 episode

"Organic UGC does work. We just didn't see that much success or the success we wanted at Whisper."

Mentioned in 1 episode

"It'll end up blowing back on the companies, whether it's an animation that they made with Claude or some sort of asset that they made and maybe there's typos."

Mentioned in 1 episode

"Maybe there's typos or maybe the writing is all jumbled up, like what happens when you do it with ChatGPT or whatever. And yeah, I think it's not worth it. The risk versus reward is not worth it."