Gaurabh Mathure
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Recommends it · 1 episode
"My first angle was to take the learnings from YouTube and publish vlog-style content on LinkedIn, which is really popular on YouTube. That really created a pattern break. You see a lot of launch videos and expert interviews on LinkedIn, but you don't see this vlog-style content. I really used that as my entry point and anything that was a video started getting a lot of impressions."