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Cal Newport

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The New Yorker created media
"I wrote an article back in January for the New Yorker about this"
calNewport.com created media
"if you read my newsletter today and get at calNewport.com"
30-minute rule created technique
"Here is my technique that I use. I'm going to give it to you now for the first time. Never talked about it before. I call it the 30-minute rule. You never go more than 30 minutes without stopping to read something about the movie."
MasterClass created software
"Hey, so I recently filmed a course for MasterClass. Now, this was a really interesting experience and I think the final product was great and you can check it out at masterclass.com/calnewport."
"in my second book, which was almost as popular as the Da Vinci Code, how to become a straight A student. Actually, here's a connection to the Da Vinci Code."
"That's almost as many copies as I've sold of How to Become a High School Superstar."
Slow Productivity created media
"This is something I really came to understand when working on my last book, Slow Productivity. The connection between workload and messages."
Deep Work created media
"By the way, notice how all these people have they don't want to use my term deep work. So, everyone uses the phrase focus work, which is I guess good or bad."
"That's like almost as many copies as I've sold of How to Become a High School Superstar"